Label Consciousness?

Label Consciousness?

So here's a picture of a lady wearing a scarf on her head with the full label from the fabric manufacturer attached.  What's more, she's tied the scarf in a way that maximizes the label.
In case you're confused, she's wearing a print fabric (ankara)which you usually get in bolts of fabric and you have to make into whatever style you desire.  She's left some part of the fabric to be tied as a scarf.  Now this particular designer (Da Viva ) makes some of the better quality, higher-end fabrics in that market.  So methinks the lady really wants us to know she isn't wearing any old print, she's wearing Da Viva! Better recognize!
Otherwise, why the frikkadel would you want to be a walking billboard?